Fresh from a full-time stint at TMP, my former employer brought me back to help craft their new brand, including a global website and promotional materials. The big change? (Well, aside from adding new kick-butt copy, of course.) I established a very conversational approach – anchored by question-formatted headlines – to help build a new kind of dialog with clients. And what better way to start a conversation, than asking a question? (See what I did there?)
