Walgreens Veterans Hiring Initiative

Getting a job after leaving the military isn’t always easy. That’s why Walgreens created a hiring program called HERO. They wanted veterans to know they understood the skills and dedication of those who’ve served. We backed it up with a digital advertising campaign that connected with transitioning service members, using their language. And then we [...]

TMP Worldwide

Fresh from a full-time stint at TMP, my former employer brought me back to help craft their new brand, including a global website and promotional materials. The big change? (Well, aside from adding new kick-butt copy, of course.) I established a very conversational approach – anchored by question-formatted headlines – to help build a new [...]