Pork’s ubiquitous tagline had been spread thin by previous campaigns and countless parodies. So how to reclaim its equity moving forward? By doubling down on the otherness of The Other White Meat and redefining it as an exciting alternative. With a fork raised up in defiance of meal monotony, choosing “d. Other” became our rallying [...]
I love the SportsCenter commercials as much as anyone but – spoiler alert – they’re not quite an “accurate” portrayal of what it's like to work at ESPN. That’s why we developed BeHere: an employee-generated content aggregator that allows them to upload photos, videos and any social content – to highlight the real ESPN employment [...]
For a number of years, I was half of this two-person creative shop. We touted our own economies of scale to attract like-minded clients looking for efficiencies of their own. Our promotional campaign highlighted the typical aspects of agency life, albeit on a smaller scale. While we didn’t have bustling hallways or a marquee sign, [...]
Most diversity messaging has been about repurposing United Colors of Benetton ads from the 1980s. That’s why we went (screaming) in the other direction and landed on illustrating the unique paths of ESPN employees, showcasing the diversity of experiences they brought to the table. Plus, it was a once-in-a-lifetime opportunity to put a hot dog, [...]
Only 10% of people affected with a mental illness ever seek treatment. So we needed to raise awareness of the issue, reduce the stigma, and then highlight Linden Oaks’ offerings. You know, only a few goals. Our work paired physical illness scenarios with how most people react to mental illnesses, illustrating the disconnect.