Fresh from a full-time stint at TMP, my former employer brought me back to help craft their new brand, including a global website and promotional materials. The big change? (Well, aside from adding new kick-butt copy, of course.) I established a very conversational approach – anchored by question-formatted headlines – to help build a new [...]
I love the SportsCenter commercials as much as anyone but – spoiler alert – they’re not quite an “accurate” portrayal of what it's like to work at ESPN. That’s why we developed BeHere: an employee-generated content aggregator that allows them to upload photos, videos and any social content – to highlight the real ESPN employment [...]
For a number of years, I was half of this two-person creative shop. We touted our own economies of scale to attract like-minded clients looking for efficiencies of their own. Our promotional campaign highlighted the typical aspects of agency life, albeit on a smaller scale. While we didn’t have bustling hallways or a marquee sign, [...]
