How do you promote employment at a company with many of the world’s most-loved brands? You focus on the opportunity to literally work with those larger than life icons—the Green Giant, the Trix Rabbit, the Pillsbury Doughboy—and build your own legacy. This campaign won big at the Communication Excellence Awards, taking home Best In Show, plus three Grand Prizes, and five 2nd and 3rd Place Awards. While accolades are a nice measure of success, we also helped General Mills move up in Universum’s Ideal Employer rankings—which measures job seekers’ perceptions of employers.
