What happened when irony put a nice Jewish boy (me) and his vegetarian partner on Pork? Award-winning work marinated with the aforementioned irony, that’s what. We captured the brand’s alternative nature and generated a buzz The Other White Meat hadn’t seen in years. I was even quoted in a Washington Post story about a bride who wanted to give her husband one of our transit boards as a wedding gift. Clearly, she was shopping off-registry.