Pork’s ubiquitous tagline had been spread thin by previous campaigns and countless parodies. So how to reclaim its equity moving forward? By doubling down on the otherness of The Other White Meat and redefining it as an exciting alternative. With a fork raised up in defiance of meal monotony, choosing “d. Other” became our rallying cry. (As long as we didn’t talk with our mouths full.)
![ChineseSmaller](https://farongreenfield.com/wp-content/uploads/2017/04/ChineseSmaller.jpeg)
![Chicken Blicken](https://farongreenfield.com/wp-content/uploads/2017/04/Chicken-Blicken.jpeg)
![BurgerFriesSodaSmaller](https://farongreenfield.com/wp-content/uploads/2017/04/BurgerFriesSodaSmaller.jpg)
![DogSmaller](https://farongreenfield.com/wp-content/uploads/2017/04/DogSmaller.jpeg)
Pork. The Other White Meat. Radio | The Deal
Pork. The Other White Meat. Radio | Game Show
Pork. The Other White Meat. Radio | The Negotiation